Ontic is said “on tic”. The brand spells its tick “tic”, so the mark had to be a tick, the sign for excellent, and the sound of one.
The mark
A solid square tile with a stepped tick knocked out of it. The tick is five squares, and five squares are five stars. Every square is the same size, on a six by six grid.
The type
Figtree for words and Inter for numbers, because the publication is mostly numbers, and they have to line up.